Ford Latin America

Pattern Design

While working with Method Design's New York team, I helped to concept and create a series of vibrant environments to showcase the new Ford Focus and Ford Fusion models targeting the U.S. Hispanic market. Method Design directed and produced the spots from concept through to completion in collaboration with ad agency Zubi Advertising. The Ford 'Bailando Trompos' and 'Eyes' are a combination of CG and live action, and reference traditional Hispanic art and culture by featuring colorful, dynamic trompos (whipping tops) and intricately woven textiles. I was tasked with creating the intricate and colorful designs of these playful and surreal elements.

Concept, Design & Direction: Method Design
Production Company: Method Labs
Directors: Jon Noorlander, Shane Griffin
Designer: John Koltai
Post Producer: Adrienne Mitchell
DP: Flor Collins

Edit: Beast
Editor: Bernardo Revilla

Color: Company 3
Colorist: Sofie Borup

Agency: Zubi Advertising